During the 1950's in the US vodka became more and more popular. The moscow mule as a result did benefit from this trend is still one of the most popular drinks in the world. The spicy ginger beer gives this drink it's unique flavour.
The moscow mule is typically served in a copper mug.
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The moscow mule is a drink with a very long tradition. The combination of vodka, ginger beer and lime juice was created in the United States during the 1940's. During that time vodka was largely unknown in the US. But the moscow mule was about to change that and become a major reason for the vodka boom of the 50's.
In 1941 three men were about to make history: John G Martin, CEO of the spirit company G. F. Heublein Brothers Inc., Rudolph Kunett, Head of the Smirnoff Vodka department of the same company and John A. "Jack Morgan, innkeeper of the Cock 'n' Bull Pub in Hollywood who was looking for distribution channels for his ginger lemonade. Until then sales of both products, vodka and ginger beer, were underperforming.
When the three men got together, they came up with the idea to create a drink containing both of the products and some lime juice. They liked the drink so much that they decided to market it. One of the major reasons for the success of the moscow mule were the smart marketing strategies they came up with. They agreed to serve the drink in a copper mug to set it apart from other drinks and thus shipped copper mugs to bars all over the country.
Even today the drink is still served in a copper mug.
It only took approximately one year until the moscow mule was the most popular drink in Los Angeles and was consumed nationwide. Smirnoff used the profits to launch big marketing campaigns starring Hollywood actors in order to promote their vodka. Despite all marketing efforts the flavour of the moscow mule is a result of the ginger beer that is used and not of the vodka, since it is a flavor neutral spirit.